Chisox73
02-08-2006, 10:01 PM
World Champion White Sox sign 10-year sponsorship deal with Chicago's no. 1 brewer
Miller Brewing Company to significantly expand marketing support
http://chicago.whitesox.mlb.com/NASApp/mlb/news/press_releases/press_release.jsp?ymd=20060208&content_id=1308596&vkey=pr_cws&fext=.jsp&c_id=cws
MILWAUKEE -- Miller Brewing Company, Chicago's no. 1 brewer, confirmed today that it has reached a major sponsorship agreement with the World Champion Chicago White Sox, securing a 10-year extension to continue as the team's Official Malt Beverage partner. Miller has been a sponsor of the White Sox for 20 years; this new deal extends the brewer's relationship with the team through the 2016 season.
The comprehensive sponsorship agreement provides Miller, also the Official Beer Sponsor of the Chicago Bears, with the opportunity to develop enhanced retail and consumer promotional programming connected to the White Sox, as well as in-ballpark visibility. Miller Lite and Miller Genuine Draft will be the primary brands featured in the partnership.
"Baseball and business are all about relationships, like the bond between a team and its fans," said White Sox chairman Jerry Reinsdorf. "The White Sox organization's long-term relationship with Miller Brewing has connected our fans to their beers, and we look forward to many more years of a partnership that benefits Miller, the White Sox and our fans."
Tom Long, Miller's chief marketing officer, said the sponsorship extension solidifies the company's long-range local marketing plans.
"Extending the White Sox deal was our foremost objective in the Chicago area, because it paves the way for Miller to enter the beer industry's critical summer-selling season in a much bigger and more dynamic way," Long said. "The White Sox are one of the nation's hottest sports properties and will help us strengthen our leadership position in Chicago over the long-term. It's great knowing that Sox fans for years to come will toast the team's victories with a Miller Lite or Miller Genuine Draft."
Miller's new deal with the defending World Champions includes malt-beverage category exclusivity on all WGN and WCIU television broadcasts and all radio broadcasts; extensive in-game advertising and promotional features during White Sox TV and radio broadcasts; advertising on the team's Spanish-language broadcasts; advertising during the "White Sox Weekly" program on WSCR-AM; exclusive category rights to the team's name and logo; presence in the team's yearbook, calendar, game program, scorecard and pocket schedules; extensive signage throughout U.S. Cellular Field; naming rights to the Miller Lite Bullpen Sports Bar and Miller Lite Party Deck; and participating sponsorship of SoxFest.
Miller Brewing Company's Chicago-area market share is more than twice that of its nearest competitor. Miller Lite and Miller Genuine Draft are the two best-selling brands in the Chicago area, and a total of five Miller Brewing Company brands are among Chicago's 10 best-selling beer brands. (Source: ACNielsen)
Milwaukee-based Miller Brewing Company is the oldest major brewer in America, celebrating its 150th anniversary in 2005. Miller is a wholly owned subsidiary of SABMiller plc, one of the world's largest brewers. Miller's principal beer brands are Miller Lite, Miller Genuine Draft and Miller High Life. The company imports Pilsner Urquell, Peroni Nastro Azzurro and Foster's and has craft brews Leinenkugel's and Henry Weinhard's. Its portfolio of brands also includes Milwaukee's Best and Sharp's, a non-alcohol brew. Miller produces Icehouse from the Plank Road Brewery, a small division of Miller; Olde English 800; and Mickey's Malt Liquor. More information about Miller Brewing Company is available at the company's corporate web site, www.MillerBrewing.com.
Miller Brewing Company to significantly expand marketing support
http://chicago.whitesox.mlb.com/NASApp/mlb/news/press_releases/press_release.jsp?ymd=20060208&content_id=1308596&vkey=pr_cws&fext=.jsp&c_id=cws
MILWAUKEE -- Miller Brewing Company, Chicago's no. 1 brewer, confirmed today that it has reached a major sponsorship agreement with the World Champion Chicago White Sox, securing a 10-year extension to continue as the team's Official Malt Beverage partner. Miller has been a sponsor of the White Sox for 20 years; this new deal extends the brewer's relationship with the team through the 2016 season.
The comprehensive sponsorship agreement provides Miller, also the Official Beer Sponsor of the Chicago Bears, with the opportunity to develop enhanced retail and consumer promotional programming connected to the White Sox, as well as in-ballpark visibility. Miller Lite and Miller Genuine Draft will be the primary brands featured in the partnership.
"Baseball and business are all about relationships, like the bond between a team and its fans," said White Sox chairman Jerry Reinsdorf. "The White Sox organization's long-term relationship with Miller Brewing has connected our fans to their beers, and we look forward to many more years of a partnership that benefits Miller, the White Sox and our fans."
Tom Long, Miller's chief marketing officer, said the sponsorship extension solidifies the company's long-range local marketing plans.
"Extending the White Sox deal was our foremost objective in the Chicago area, because it paves the way for Miller to enter the beer industry's critical summer-selling season in a much bigger and more dynamic way," Long said. "The White Sox are one of the nation's hottest sports properties and will help us strengthen our leadership position in Chicago over the long-term. It's great knowing that Sox fans for years to come will toast the team's victories with a Miller Lite or Miller Genuine Draft."
Miller's new deal with the defending World Champions includes malt-beverage category exclusivity on all WGN and WCIU television broadcasts and all radio broadcasts; extensive in-game advertising and promotional features during White Sox TV and radio broadcasts; advertising on the team's Spanish-language broadcasts; advertising during the "White Sox Weekly" program on WSCR-AM; exclusive category rights to the team's name and logo; presence in the team's yearbook, calendar, game program, scorecard and pocket schedules; extensive signage throughout U.S. Cellular Field; naming rights to the Miller Lite Bullpen Sports Bar and Miller Lite Party Deck; and participating sponsorship of SoxFest.
Miller Brewing Company's Chicago-area market share is more than twice that of its nearest competitor. Miller Lite and Miller Genuine Draft are the two best-selling brands in the Chicago area, and a total of five Miller Brewing Company brands are among Chicago's 10 best-selling beer brands. (Source: ACNielsen)
Milwaukee-based Miller Brewing Company is the oldest major brewer in America, celebrating its 150th anniversary in 2005. Miller is a wholly owned subsidiary of SABMiller plc, one of the world's largest brewers. Miller's principal beer brands are Miller Lite, Miller Genuine Draft and Miller High Life. The company imports Pilsner Urquell, Peroni Nastro Azzurro and Foster's and has craft brews Leinenkugel's and Henry Weinhard's. Its portfolio of brands also includes Milwaukee's Best and Sharp's, a non-alcohol brew. Miller produces Icehouse from the Plank Road Brewery, a small division of Miller; Olde English 800; and Mickey's Malt Liquor. More information about Miller Brewing Company is available at the company's corporate web site, www.MillerBrewing.com.