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02-10-2007, 09:20 PM
I knew that headline would get everyone's attention. It's a publicity stunt by the Miller Brewing Co. And, in my opinion, a pretty good one.
Here's the story: On Friday morning, Miller sent out a news release challenging Budweiser to a NASCAR bet. As part of the bet, Miller is putting its naming rights to Miller Park on the line.
The challenge would pit the #2 Miller Lite car against the #8 Budweiser car, with the season-long NASCAR points leader winning the bet.
According to the challenge, if the Miller Lite car finishes ahead of the Budweiser car, Busch Stadium (home of the St. Louis Cardinals) will be renamed Miller Lite stadium for a to-be-determined 2008 series in St. Louis between the Cardinals and the Milwaukee Brewers.
JSONLINE Weblogs (http://www.jsonline.com/blog/index.aspx?id=92&month=2&year=2007)
Here's the story: On Friday morning, Miller sent out a news release challenging Budweiser to a NASCAR bet. As part of the bet, Miller is putting its naming rights to Miller Park on the line.
The challenge would pit the #2 Miller Lite car against the #8 Budweiser car, with the season-long NASCAR points leader winning the bet.
According to the challenge, if the Miller Lite car finishes ahead of the Budweiser car, Busch Stadium (home of the St. Louis Cardinals) will be renamed Miller Lite stadium for a to-be-determined 2008 series in St. Louis between the Cardinals and the Milwaukee Brewers.
JSONLINE Weblogs (http://www.jsonline.com/blog/index.aspx?id=92&month=2&year=2007)